

CUT THROUGH THE SMOKE
“Marketing is no longer about the stuff that you make,
but about the stories you tell.”
-Seth Godin
​
In a digital world seemingly overwhelmed by loud voices and special effects, we still believe in the simple power of a story well told.
Lyrical Pipe specializes in helping our partners bring visually compelling stories to life.
We connect the head with the heart, driving a desire for purposeful action.
learn how
Our Recent Partners
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Directing in-studio episodes of world class musical performances for Buffalo & Toronto's Public Broadcasting station.

Producing the Main Stage at one of the largest & longest running Christian Music Festivals in the country.

Telling the stories of hope and healing for Buffalo's Level 1 Trauma Center in the midst of a pandemic.

Partnering with a mission to end human exploitation in WNY through education, prevention and restoration.

Bringing members of the Buffalo Philharmonic Orchestra "out of the box", sharing their talent in a virtual world.

Leading creative storytelling via video and special events for this transformative educational non-profit in Maryland/DC.

About Matt
Matt Gould founded Lyrical Pipe Creative, LLC while continuing his nearly 30-year career as a Live Event and Television Director, Producer and Camera Operator. His assignments have taken him across the globe, including documentary projects in Africa, Eastern Europe and Asia as well as Producing major Music Festivals.
Sports Television has been a constant in his career, covering Super Bowls, Stanley Cup Finals, and a member of the NBC Sports Winter and Summer Olympics team. Matt has also had the honor of contributing to the TV teams that provide international coverage of the U.S. Presidential Debates, Conventions, and Inauguration. He is currently the Director of the Buffalo Sabres/MSG game broadcasts.
Aside from producing transformative stories for clients and traveling for major events, Matt enjoys partnering on projects at home...including having Directed the annual Musical at his local high school in Eden, NY alongside his beautiful wife of 24 years.
Jackie and Matt are blessed with three incredible young adults Tahlia, Caleb, and Gianna and their additional "King" of the home, Tucker, their Cavalier Spaniel.